As online school becomes the new norm, students still have to choose a career and continue doing well in classes. Fall is approaching and freshmen or undecided majors have to choose a field of study. It is extremely hard to make this big decision, let alone deal with the effects from the current disruptive environment. The goal of this post is to help you determine if digital marketing is the right fit for you.
Proceed Innovative has volunteered to customize techniques through search engine optimization (SEO) for our website. They are a digital marketing company specializing in the following services:
In general, digital marketing involves internet and online-based technologies and media platforms to promote products and services. Specifically, it has many departments such as: brand management, web content, social media management, search engine optimization (SEO), web analytics, mobile marketing, and much more. Each digital company has its own focus on some of these areas.
Proceed Innovative mainly specializes in SEO, lead generation, and pay-per-click. Their commitment is to accomplish each client’s objectives and meet their ROI goals. Therefore, Proceed Innovative creates a customized marketing solution plan for each of their clients.
Each of the following include fields of digital marketing with which to become familiar:
To find the best fit in the massive industry of digital marketing, you will have to self-evaluate on your strengths, weaknesses, opportunities for improvement, and threats. The SWOT analysis is an easy and widely used tool to asses internal and external factors. It is a great way to assess businesses, but also individuals.
Strengths – This is a place to think of personal achievements, certifications, and anything that makes you stand out. Open your projects book and figure out why they are so good. You can even include experiences outside of school or work.
Weaknesses – Look through the qualifications of your desired job position. Are you missing any that you can improve on? Also, think about any bad habits that may keep you away from reaching your goals. They could be related to communication skills, tardiness, etc.
Opportunities – Trends constantly change. Therefore, it may be a good idea to keep up with them or create your own. Maybe there is a new technology that you read about, which can help you in the future. Are there any certifications that you would like to obtain?
Threats – Think about your competitors. In this case it may be your classmates and other job applicants. Another threat might be your own self. Maybe there are some personal traits you would like to work on.
In addition to self-evaluation, the next step is to get some professional training to differentiate yourself from the crowd. Some ideas include: Google AdWords, Google Analytics, HubSpot, Hootsuite, Copyblogger, Facebook Blueprint, YouTube Certification, American Marketing Association Digital Marketing Certification, and much more. These will also look good on your LinkedIn profile and resumé.
We know education can make a hole in your pocket, so there are some programs to speed up the process and be more cost-effective. It is important to verify if those programs work for you and will help you in getting your future dream job. Examples include: Cornell University Digital Marketing Certificate, Duke University Digital Media and Marketing Certificate Program, GreatResponse Digital Marketing Certificate, etc.
If you are interested in learning more about digital marketing, Proceed Innovative’s digital marketing blog has extensive information on the latest trends, including on SEO, lead generation, website audits and much more.